Pardon my language, but storytelling is the most important part of marketing your brand. Let me explain... Storytelling is weaved into everything you market. Think about your favourite brands. Think about why they're the first ones you think of. Some of my favourites are West Jet, Apple, and American Eagle. I choose to love these brands for three main reasons: They are inspiring. They are innovative. They stand for something more than their products or services they sell. Oka